Created in 2004, the ABCD “young sports talents” project (which later became the Be Gold project) aims to promote specific projects in order to find, develop, and support young sports talents, and to provide them with more professional management from a medium- and long-term perspective.
For several years now the project has consisted essentially of providing support to young athletes and helping them develop.
An immersive appearance in service of sport
The first challenge of this project was undoubtedly its design: how to convey the young and dynamic spirit of sport? There was also a lot of content to highlight: events, blog, information pages, partners, and above all the athletes of course!
This was our second challenge: developing a simple system to collect information about each athlete to enable them all to be present on the platform. This was no small task given that about 500 people would be on the site! All the athletes are sorted according to their sport, so that their photos can be used to illustrate the discipline. Each athlete can also post their biography and link their personal social networks to their profile page.
The third major point was to design a schedule in calendar format listing all the competitions and sporting events involving Be Gold athletes.
- Design mock-ups which respect the user experience;
- A platform where all athletes (past and present) are grouped together;