SEO (Search Engine Optimisation) is an essential step for all web projects. It’s a set of techniques implemented to improve the positioning of a website in the result pages of various search engines (SERP, Search Engine Result Pages). Whether on Google, Bing, or any other engine, good SEO allows your site to increase its visibility by hoisting it to among the first few search results and thus benefit from free, natural, and organic referencing.
At WebstanZ, we anticipate the requirements for good SEO right from the phase of drafting the various pieces of content of your website. During the creation of your platform, its architecture, tree structure, and structure are designed to optimise your positioning in search engines as soon as it is online, according to two main criteria: relevance and popularity.
Popularity in SEO
The second important factor for search engines is popularity. The most effective technique to improve this is undoubtedly backlinks, which consists of placing hyperlinks to your site on other sites.
The more backlinks you have, the better your positioning will be. However, these links must remain relevant and close to the theme of your site - otherwise they will have an adverse effect on its SEO.
WebstanZ helps you generate relevant backlinks to your site in order to ensure that you succeed in your net linking campaign.
SEO & Drupal
Supported by a very active open-source community, the Drupal CMS has a range of tools to give your site excellent SEO results. An example is the metatag module, which allows you to effectively manage the most important tags of your site and ensure that they have a positive impact on its SEO.
WebstanZ will also advise and assist you with the implementation of other important SEO elements: structured data, the customisation of 404 pages, performance optimisations on your site (loading speed, cache management, images, etc.), redirects, URL management, and the sitemap.
Whatever you do, never lose sight of the fact that anything you put in place to improve the user experience will necessarily have a positive impact on your SEO.