SEA (Search Engine Advertising) allows you to increase the visibility of your site by inserting advertising about it directly in search engine -, generally above or to the right of the normal results - in a space dedicated to sponsored links. This is known as “paid SEO”.
For Google, WebstanZ uses Google Ads (formerly known as Google AdWords) to improve the visibility of your site and to make it appear higher in the search results according to the targeted keywords. As it generates immediate visits to your site, SEA is one of the most important levers for traffic acquisition. These visitors are also highly qualified - they are in an “active” search phase!
The entire strategy built around SEA is based on an optimal definition of the targeted keywords, an important process during which WebstanZ can also assist you in order to ensure the most optimal deployment of campaigns.