WebstanZ has designed Fitness Park's new digital platform, created to support the growth of the brand, which has over 400 gyms in France and internationally.
Since 2009, Fitness Park has been getting France (and beyond) sweating with its high-end, accessible fitness concept. With more than 300 clubs, the brand wanted a website capable of attracting new members, strengthening the reputation of its network and supporting its international expansion.
WordPress was no longer sufficient: it lacked flexibility, had technical limitations and made it difficult to update content. To support its growth, Fitness Park chose Drupal — a powerful solution designed to generate traffic and convert visitors into members.
Your mission,
if you accept it…
- Fitness Park: “We want a website that can engage and convert our visitors.”
- Us: "We will design a fluid, fast platform that is optimised for the user journey.”
- Fitness Park: ‘The website must reflect our brand image and offer an optimal user experience.’”
- Us: ‘We will ensure faithful integration of the mock-ups, enhanced with a technical architecture designed for search engine optimisation, conversion and performance.”
Drupal has established itself as the ideal foundation for a high-traffic website, interconnected with Fitness Park's data repository and ready to evolve with its ambitions.
A performance-oriented team
To carry out this project, we mobilised four developers and a project manager dedicated to a clear objective: transforming Fitness Park's business ambitions into concrete results.
For several months, our teams worked in short agile cycles, adjusting each sprint to optimise loading times, mobile navigation and conversion paths.
Regular reviews enabled us to refine every detail to maximise digital impact and brand consistency.
The new Fitness Park website is a real traffic generator and conversion machine. Faster, more intuitive and better referenced, it attracts new visitors and naturally guides them towards registration. A high-performance digital showcase, faithful to the brand's energy and ready to support its international expansion.
Key features
Drupal,
the obvious solution
The Fitness Park project perfectly illustrates what an agile and well-aligned collaboration between a structured client team and a committed technical agency can offer.
From the very beginning, we made it a point of honour to create a smooth and transparent working environment and processes. Beyond simple development, we supported the internal teams in getting to grips with a back office designed for their daily work: simple, quick to learn and pleasant to use. Every technical choice was made to serve a long-term vision, without compromising on quality or ease of use.
And what about Drupal in all this? It is the engine that powers the platform. It has enabled us to build a website that is reliable, scalable and ready to meet Fitness Park's future digital ambitions.
The tangible benefits :
- An engaging interface: designed to attract visitors and encourage conversion, across all media.
- Scalable architecture: leaving the door open for future integrations, whether in marketing, CRM or user experience.
