For more than six years, WebstanZ has been working side by side with ETUC (European Trade Union Confederation) to give a new voice to their digital presence. It's a long-term mission, designed with them and for them.
ETUC is much more than a trade union organization. It is the voice of European workers. An influential, multilingual, complex player. A website rich in content, messages, and struggles.
When the opportunity came up to support this institution in completely revamping its website, we didn't hesitate and jumped right on board.
Your mission,
if you accept it...
- ETUC : « We are looking to refresh the website's image while maintaining its solid foundations. We also want to highlight certain key content to support political and union campaigns. »
- Us : “We can help you!”
- ETUC : « We also want to implement our new graphic charter. And above all, we want to become more independent. Because at ETUC, we know what we want, and we like to stay in control. »
- Us : “ Drupal is definitely the right solution, so let's get everything set up!”
Working together
This project has never been a race. It is a long-distance run, a continuous optimization process, carried out hand in hand with ETUC. For more than six years, we have been working on a website that we did not initially develop, but which we have learned to master, to understand... and then to transform step by step.
Every week, we meet with the ETUC teams to:
- Review technical and budgetary progress.
- Give regular demos to approve visual or structural adjustments.
- Discuss new priorities, whether in terms of optimization, functionality, or design.
It is an in-depth project, built over time:
- Analysis of usage patterns to adjust user journeys.
- Progressive reorganization of content to better reflect editorial priorities.
- Graphic harmonization of the site in accordance with the new style guide.
- Implementation of new features, according to operational needs.
We were able to fit into the existing structure, understand it, adapt it, and improve it without having to start from scratch. This mission was as technical as it was human, made possible thanks to smooth collaboration, attentive listening, and above all, a client team that was always committed, positive, and willing.
Key features implemented
A European digital ecosystem
Our collaboration with ETUC is not limited to a simple website redesign. We have worked with them to build a true digital ecosystem, spread across several complementary projects. Alongside ETUC.org, the Confederation's main website, we have developed two autonomous platforms: ETUC Lex and Wage-Up, each supported by a different department.
ETUC Lex was our first project for the Confederation: a document database designed to centralize ETUC's legal positions. A few years later, we capitalized on this database to design Wage-Up, a platform committed to wage equity in Europe. This platform featured specific developments, including an interactive map, allowing users to visualize wage gaps between European countries.
We also worked on ETUC Democracy, an initiative that is now integrated into the main website, reflecting a growing desire for convergence between projects. Across each of these sites, our guiding principle has been to respect and apply the new ETUC graphic charter, ensuring a strong, consistent identity. It is this graphic and functional rigor that has enabled us to weave a common thread between projects led by different teams, but united by the same trade union commitment.
