Producing high-quality web content on a regular basis and in the right tone has become a challenge. Between SEO requirements, accessibility, editorial consistency and a lack of time, teams quickly run out of energy.

Editorial approach

At WebstanZ, we turn AI into a genuine editorial asset. Not just a gimmick. A powerful tool that’s integrated into your workflows and can be used directly within Drupal.

A pragmatic approach

Write better, faster, without losing control. We’ll help you integrate AI-assisted writing into the heart of your Drupal back-office. The aim: to make your teams self-sufficient, whilst ensuring quality, consistency and performance.

In practice, we focus on:

  • Web content structuring: hierarchy, readability, skimmability, micro-content
  • SEO and GEO (Generative Engine Optimisation): writing for Google and AI engines
  • Editorial accessibility: content that is understandable, inclusive and compliant
  • Tone of voice: defining, formalising and maintaining a clear editorial line
  • Image processing and formatting: cropping, web optimisation, graphic consistency, Drupal integration
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AI as a co-pilot, not as a writer

We don’t replace your teams. We strengthen them.

We help you to:

  • use AI to generate relevant first drafts
  • structure and enrich content
  • avoid bias, inaccuracies and generic content
  • maintain a human, credible tone that aligns with your brand

Ensuring consistency over time

The real challenge isn’t writing a single page. It’s maintaining consistency across dozens, or even hundreds, of pieces of content.

We can help you set up:

  • a sustainable editorial framework
  • guidelines on tone and style
  • approval processes
  • tools for scaling up without compromising quality
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Don't have time? We'll take care of it

If your teams are overwhelmed, we can also step in to help with production:

  • content creation or rewriting
  • SEO/GEO optimisation
  • editorial consistency
  • ongoing content updates for your website

You keep the vision. We make it happen

In a nutshell: Less friction. Greater consistency. Content that delivers results.

And above all: a team capable of producing content consistently over the long term.

Do you want to streamline your content production using AI, without losing your identity?

Let's talk about it
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AI Strategy & Data

Audit, structure, and ideation: create a solid foundation for your future AI projects.

Knowledge and intelligent search

Leverage your data with augmented search engines and contextual AI agents.

AI-assisted multilingual content

Speed up the writing and translation of your content while maintaining editorial control.

Business automation and optimization

Use predictive analytics and enhanced dashboards to automate your workflows and manage your projects.

Customization and user data

Analyze behaviors and personalize your journeys using your user data.

Digital visibility and performance

Boost your traditional SEO and Generative Engine Optimization (GEO), while improving the accessibility of your content.

Governance and eco-design AI

Centralize your AI models with transparency, security, and digital sobriety.